Learn to master mobile, social media, content marketing, SEO, PPC, digital media, email and more.

I have taken my 15+ years of online marketing tactics, and put them into this handy (and tastefully named) guide.

Internet Marketing 101: How to Kick Some Major Ass Online is a free and unique resource that outlines how to succeed at each of the critical components of online marketing – and recommends awesome tools to use for each.

Improve Your Online Marketing Chops.

The guide is perfect for

  • Small business owners
  • Entrepreneurs
  • Marketing managers
  • Social media managers
  • Search managers

or anyone who manages online marketing that wants to save time, money and headaches by improving their knowledge and skills.

Create an Actionable Plan for Your Needs.

We have divided the guide into 10 chapters, that can be read in any order. Use the handy checklists in each chapter to customize the strategies that best fit your business needs, budget and experience level.

When you’re done, you’ll have an easy to follow blueprint with actionable online marketing strategies that will work for your business.

Not entirely sure how to proceed by yourself? Hire us to work with you.

Yes, it’s Really Free.

It’s free. No catch. No credit card needed. No BS. If you find the guide helpful, please link to this site or share the guide on social media (<—- over there on the left).

Read the guide chapter by chapter below, or download the entire guide as a PDF (coming soon). Maybe Ill even create a Sildeshare someday…

 

Question mark iconIntroduction
What are Paid, Owned and Earned Media?
Learn the basics of paid, owned and earned media and how they work together as a complete digital marketing strategy.

 

Mobile phone iconChapter 1
Mobile is No Longer Optional (even for small business)

In early 2014, Internet usage on mobile devices exceeded desktop PC usage for the first time. Learn why mobile is critical for your business.

 

Facebook logoChapter 2
The Social Media Landscape and How Your Business Fits In

Critical to some businesses, important to others – and even <gasp> meaningless to some. Where do you fit into the social media landscape?

 

Content iconChapter 3
A Realistic Content Marketing Strategy
Cut through the noise around content creation and focus on creating content that is useful, entertaining and relevant to your customers.

 

SEO iconChapter 4
Search Engine Optimization (SEO) for Non-SEO Experts

 

PPC iconChapter 5
Paid Search Advertising (PPC) is Also No Longer Optional

 

Digital media iconChapter 6
Digital Media is Now Much More Than Just Banner Ads

 

Email iconChapter 7
Email Marketing is Still Critical (And No, Email is NOT Dead)

 

Ecommerce iconChapter 8
eCommerce Platforms, Best Practices and SEO Issues

 

Analytics iconChapter 9
Web Analytics: Track Your Campaigns or You Will Fail

 

Conversion funnel iconChapter 10
Conversion Rate Optimization (CRO): You Don’t Have a Traffic Problem