SEO doesn’t matter… until it matters.
Search is a integral part of the consumer journey.
“Eighty-nine percent of consumers surveyed use Internet search engines to make purchasing decisions, punctuating the need for a strong search engine optimization (SEO) strategy.”(1)
If your website is not on Page 1 of Google for the key phrases your possible customers are searching for, you might as well not exist. Very few searchers will go beyond the first page of search results; tending to either use the back button on their browser or type in a completely new search if they do not find what they want immediately.
SEO should be considered from the start.
Unfortunately, many websites treat SEO as an afterthought or a “nice-to-have”. This critical mistake can end up costing you time, effort and revenue as you try and figure out how to increase traffic to your website after the fact. When you have a fantastic looking website – but none of your customers can find it – frustration is sure to follow.
What will you do if your rankings tank overnight?
Even more frustrating than getting no traffic to your site, is having existing traffic disappear overnight because your current SEO efforts have violated the latest Google rule change. Google updates their search algorithms 500-600 times each YEAR. Are you sure you (or your current SEO company) are up to speed on the latest updates – and how those updates will affect your online business goals? Did you receive a manual Google penalty somehow?
What will you do if you’re hit by Google Panda or Penguin updates?
Google likes to name it’s larger algorithm updates after fluffy, cuddly animals. However, to a website owner that has been deemed by Google as violating one or more of these updates, Google Panda and Google Penguin are far from being cute and fuzzy. Do you (or your current SEO company) know how to correctly rebound from a Google Penguin or Panda penalty?